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Ethics of Artificial Intelligence (AI): Challenges and Opportunities

New times rise up new challenges. Will you be able to find one word that proves that you are a human?

AI-controlled drones, deepfake technologies, reproducing your copies, speaking with your own voice instead of you in the languages you actually don’t know: prove that you are a human. This is the main challenge that humanity will have to face in the very near future.

All over the world, there is an increasing understanding of the need to regulate ethical issues related to the growth of the use of AI, such as:

- Transparency and clarity of AI algorithms

- Absence of bias and discrimination in AI algorithms

- The ability to control and limit AI if necessary

- Is the robotic system considered as a person? Can such a system vote, should it have certain civil rights?

- Protection of personal data and confidentiality

- Strengthening international control over the ethical use of AI technologies, as well as in the collection and usage of the collected data

- Limiting the impact on the sphere of labor, since automation of processes with the help of AI threatens to increase the unemployment rate. A new scientific and technological revolution has already happened, and we still haven’t noticed it. Who is a person in the AI era: service personnel or managers?

- Who will be determined as responsible one in case of errors of autonomous AI systems? Which regulation shall be implemented and what kind of control of such systems shall be used in case of threat of machine disobedience, as well as in case of hostilities?

Each country individually and all countries together will have to face many challenges related to the adoption of AI technologies: these are job loss, political and economic manipulation, unprecedented hacker attacks by means of AI technologies, and much more.

Certainly, humanity is moving toward the regulation of usage of AI functions and problems arisen from that fact. For instance, there is one option discussed among others with regards to the increase of the unemployment level associated with the AI usage:

- introduction of the concept of "universal basic income", which would be received by every person regardless of income and employment status. Such income would be financed by the so-called innovative Land Value Tax. How applicable this is and how it will work, we will find out very soon if accepted.

Back in 2018, a report by the consulting firm PwC predicted that the global economy would grow by $15.7 trillion by 2030 thanks to usage of AI technologies.

What is being done in countries to regulate the development, use and application of AI.


- In 2020, Turkey adopted a law on the protection of personal data, which contains provisions concerning the processing of data using AI.

- In 2021, Turkey adopted a bill on the national artificial intelligence program, which is aimed at the development and application of AI in various fields. One of the main goals outlined in the national AI strategy is to take care of the confidentiality of personal data and respect for human rights. Turkey has also been a member of the Global AI Partnership (GPAI) since 2022.


- There are no specific laws regulating the use of artificial intelligence in Azerbaijan yet. However, the government of the country is actively interested in this topic and conducts activities to study artificial intelligence and its ethical aspects.

International initiatives:

- The European Union is developing legislation on the ethics of artificial intelligence. In April 2021, a regulation project known as "Artificial Intelligence: Creating Conditions for Trust and Development" was presented.

- Discussions are underway within the UN on the regulation of the use of AI and the development of international standards and norms.

Artificial intelligence provides many new opportunities to Turkey and Azerbaijan, as well as to the whole world, but ethical challenges are also associated with it.

The development and application of AI should be based on the principles of ethics, taking into account the protection of human rights and interests. Only then will we be able to maximize the potential of AI for the benefit of society and humankind.

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